Friday From Mainstage – At a Glance

Great Scott – Showcase is underway! And with the help of Doc Brown and his super-sweet stainless-steel time machine, CEO Chris Veit and Co-founder Rhonda Anderson are out to make sure these memories are around for a long time.

Here's a rundown of what happened on mainstage today!

Defining our beliefs as we head into the next 25 years
As we carry the Creative Memories mission into the next generation, it’s critical that we continue to clarify who we are, what we offer … and exactly what we believe. So today Chris presented for the first time our clear stand for the future that Creative Memories will create in this world over the next 25 years.

This is our Declaration of Beliefs:

New products, new platforms, new progress
Chief Marketing Officer Loren Castronovo introduced a TON of new stuff today. Fortunately she had a crew of assistants and Doc Brown to help with the heavy lifting.

• There’s spooktacular fun in the new Limited-Edition Halloween Collection. 
  
• The new Fall/Winter Product Catalog has been carefully rewritten and designed to save you both money and confusion. 

• Memory Manager 4.0 is going to blow you away with things like facial recognition, one-click photo editing and easier-than-ever sharing with Facebook. Check out the video!
  
  
  
• And speaking of Facebook, as of Aug. 6, you’ll be able to find a library of images on CMC Network specifically for use with your Facebook account: timeline cover images, profile badges … even app pages! 
  
  
  
• Party projects are going to be even easier with conveniently bundled, single-SKU projects. Wait till you see the Nov./Dec. Countdown to Christmas! 
  
  
• Fast to Fabulous is a whole new platform for us. It’s our easiest album yet. With preprinted pages loaded into pre-assembled albums, it picks up where Quick Albums left off, making it even easier to go from a stack of photos to a gorgeous album in as little as half an hour. 
  
  

 

A more manageable product line!
CEO Chris Veit talked about some of our strategies for building the future. One of them is to ease the product burden on you by taking our product line from the current 500 SKUs down to a more manageable 300. What’s the advantage?

• A smaller product line is easier for Consultants to learn, understand and present. If you know it, you can sell it!

• From the customer’s point of view, a smaller line is easier to navigate and shop, making purchasing decisions easier.

• The company can better manage inventory … and so can our Consultants who carry product.

Chris also shared that we’ll be supplementing that streamlined product line with limited-edition offerings each campaign. They’ll keep your regular customers happy; let you offer fresh, seasonal products; and drive a little bit of urgency for both Hosts and customers!

What’s new with Nancy?
Our dear friend Nancy O’Dell, host of Entertainment Tonight, stopped by mainstage again this year. And, as always, she had big news! First she introduced us to some sweet new products: 

• 12x12 Joy Fast to Fabulous Album. Fast to Fabulous is our quickest, easiest album option ever. And Nancy’s classy, colorful Joy artwork makes this an amazing choice for a whole range of different album projects.
  
  
• You Bring Me Joy Simply Said Book. All of our Simply Said Books make it quick and simple to share some photos and sentiments with someone you love. As inexpensive gifts go, this new You Bring Me Joy book could be a true tear-jerker in under an hour!
  
• Espresso Magnetic Display. Nancy’s a big advocate of displaying photos (especially of the kids) to emphasize and validate the people who matter in your life. This gorgeous new display is an excellent new option!
  
  
• The Nancy Bag. Hardworking and stylish, this versatile new bag has a gorgeous pewter finish on the outside and a distinctive, fresh pattern on the fabric inside. It’s wonderful as a tote for your scrapbooking project or simply as a great bag.
  
  
  
  
• But then Nancy had one more thing to introduce – her latest book: “Here’s to Fabulous You – The little book for the good stuff in life”! Inspired by Nancy’s own monthly get togethers with good friends, this handy little book will become the convenient collecting place for all the important tips, ideas, thoughts and inspirations in your life. Your relationships, your aspirations, your wellness, your home… This one book can help you make them all a little more fabulous. And a little bit later, Genevieve’s going to demonstrate just what a powerful tool this simple book can be for your Creative Memories business!
  
  

And finally... a sneak “peek” at Showcase 2013!

Next year we’re shaking things up and taking Showcase on the road! For the first time ever, we’ll be holding Showcase in the Mile-High City of Denver, Colorado. And, as of noon today, registration for Showcase 2013 is open for the entire field and your paying guests for just $159! (Early-bird registration will be $199 when registration opens later this year.) But hurry, this special $159 offer is only available through 10 p.m. (CT) on Sunday evening (Aug. 5). Do it now!

Announcing a NICK KELSH Exclusive Showcase Offer now extended to Virtual Showcase "Attendees" too! 

Scrapbookers' favorite photo guru Nick Kelsh has created a handy little card that's being hailed as the best "cheat-sheet" available, visually representing the relationship between F-stops, shutter-speeds and ISO—and how these settings affect your photographs!  He calls it the GOING MANUAL Mini-Manual and is offering it in packs of 20 for a unique giveaway for your party guests, event goody bags, stocking stuffers, etc. 

This sturdy plastic-coated card is 8 by 5.5 inches, pre-scored to fold easily and fit into a camera bag. The reverse side is jam-packed with Nick's favorite photo tips—ranging, in his inimitable style, from the practical to the philosophical!  An enormous value in their own right and worth much more than the 50 cent per card cost, so you'll benefit from this card even if you and/or your customers are just point-and-shooters happy to stay in automatic mode! Click http://bit.ly/Ps1euW to learn more.

Check back tomorrow for an overview of what Saturday has to bring.

 

Comments

[Gaggia]

Wooow... less than 100 comments!!... I have to take advantage of this and write my comment on your blog... ok... what should I write??... mmm, I don't think my criminal history would help me gain your sympathy, uh?? haha... anyway, I just want you to know that I think you're a terrific blogger and writer... so, thanks for that.. now I know I'm not a robot. well, this comment is gettin' too long to be read, so i'll stop now...

[soorivor]

must check buying louis vuitton online at my estore ahKrnprL http://www.louis-vuittononline-shop.com/

[Linn Newton]

Still unable to use the Nick Kelsh link

[Linn Newton]

Still unable to use the Nick Kelsh link.

[Kristen @ Creative Memories Home Office]

Debra - You can register under Consultant Events > 2013 Showcase on the CMC-Network.

[Melinda]

Still can't login to order Nick Kelsh's cards!?!

[Renda D.]

Thank you so much for doing these posts for those of us who can't attend! :) Much, Much appreciated!

I'm still getting an error when I try to order the Nick Kelsh items.

[Blanche H.]

I just tried to order the Kelsh items and I get an invalid merchant id error as well. Any suggestions?

[Bethany K]

When I try to add to my cart I get merchant id not specified.

[Lisa Austin]

Thanks. When I add the items from that site to my cart it says that invalid merchant id. Am I supposed to order those there or will they be on cmc-network?

[Kristen @ Creative Memories Home Office]

The link is fixed ladies!

[Lisa Austin]

I had the same problem as Lori and was asked to log in. Help please!

[Carmen]

The Nick Kelsh link for me takes me to an Outlook signin page. Hopefully they will get this updated. I am anxious to see what he shared!

[Lori Kutsch]

The link to open the Nick Kelsh stuff is invalid. It takes us to Creative Memories exchange mail server and asks us to log in!

[Debra D.]

Thank you for the updates
If we were unable to attend Showcase this year, can we take advantage of the early registration this weekend? If so, how do I register for the 2013 Showcase?