We’re pretty proud of our product development and creative services groups right now -- the illustrators, graphic designers, writers, developers, marketers, trainers...who put together most of our advertising, marketing and product designs.* That’s because this past Friday night there were a whopping 11 awards given out to Creative Memories' work at this year’s local ADDY Awards show.
What’s an ADDY Award, you ask? The ADDY Awards are a creative awards competition sponsored by the American Advertising Federation (AAF). In fact, it’s the advertising industry’s largest and most representative competition -- attracting over 50,000 entries each year in local ADDY competitions.
Local winners from clubs like our AAF-Central Minnesota chapter will now travel on to district-level competition. Winners there compete at the national level for a National ADDY Award. (Wish us luck!)
ADDY Awards are given in a bunch of different categories, from brochures and catalogs to magazine and television to websites and packaging. Awards can also be given for “elements of advertising” such as logos, photography and illustration.
This year, between entries submitted by our internal team and those submitted by our fantastic friends at Adventure, here’s the list of awards we brought home:
• Best of Copywriting -- Fall/Winter 2011 Photo Solutions Catalog and
• Gold ADDY -- Fall/Winter 2011 Photo Solutions Catalog
• Gold ADDY -- Dear Santa Simply Said Book • Gold ADDY -- Reminisce Travel Additions (illustration campaign)
• Silver ADDY -- Spring/Summer 2011 Product Catalog
• Silver ADDY -- Getting Started Guide
• Silver ADDY -- Just Between Friends Simply Said Book
• Silver ADDY -- Logo Depot Business Gifts (t-shirt, tumbler, datebook/stationery, nail file)
• Silver ADDY -- Holidazzle Collection (illustration campaign)
• Silver ADDY -- Reflections (illustration campaign)
• Silver ADDY -- Spring and Summer Reflections (illustration campaign) *Now, don’t get me wrong, we’re just as proud of everybody else around here. We all bleed CM blue. These are just the people lucky enough to have something to shout about this week!
Thanks for the feedback Jeff! We'll take a look at that.
Posted by: Kristen @ Creative Memories Home Office | 02/28/2012 at 04:18 PM
I hope you take it as a compliment that this is not a surprising feat. The copy you write is clever, compelling and fun to read. I DEVOUR the copy in all the catalogs, and know what makes good writing. You help US sell products, and I'm grateful and appreciative of your skills.
Now will someone please ask you to apply your creativity to our online products? How boring is "Add elements to Predesigned Pages, or recolor to create a different look. Use the pieces over and over again to create one-of-a-kind StoryBooks or Page Prints. There are no sizes associated with the Additions because you can digitally resize the components to fit your needs. Requires StoryBook Creator 3.0 or higher software." as the description for every digital Addition, no matter what the content. This seriously needs your help!
Congratulations on the Addys and due recognition!
Posted by: Jeff | 02/22/2012 at 07:35 PM
Congratulations Jeff Skoog, Bobbi Trisko and the rest of your awesome team!
Posted by: Debi Damato | 02/22/2012 at 12:53 PM
Congratulations to all. We've all known our catalogs are the best. Now you get the recognition you deserve. Well done!
Posted by: Lisa | 02/22/2012 at 11:45 AM
Woo-Hoo for you!
Posted by: Cheryl | 02/22/2012 at 10:12 AM
rock on CM...you guys got it!
Posted by: gordon schmid | 02/21/2012 at 09:27 PM
Congrats! You soooo deserve all of these!
Posted by: Lee Anne Ankenbrandt | 02/21/2012 at 09:18 PM
Congrats CM , you always do us proud :)
Posted by: Julia Tutton | 02/21/2012 at 07:22 PM
Yahoo! Well deserved awards!
Posted by: Suzanne Fedewa | 02/21/2012 at 05:44 PM
Blessed to be part of this AWESOME company with such a heartfelt mission. Congrats...you deserve all the awards!
Posted by: Linda Camden | 02/21/2012 at 05:07 PM
So proud to be partnered with this AMAZING company! Congratulations!
Posted by: Beth Thomander | 02/21/2012 at 04:50 PM
SO very proud of our CM Family! Congrats everyone!!
Posted by: Terri G. | 02/21/2012 at 04:38 PM
Very proud to be a Creative Memories consutant!!!
Posted by: Sylvia Poirier | 02/21/2012 at 04:10 PM
Wow, congrats! We love all you do!
Posted by: Marcia Ashton | 02/21/2012 at 04:09 PM
Congratulations to all! Wonderful products & creativity!
Posted by: Sue Philips | 02/21/2012 at 04:01 PM
Very Proud
Posted by: Nancy | 02/21/2012 at 03:34 PM