Congratulations to us! We're really proud to share that Creative Memories won five ADDY Awards last week! What's an ADDY Award you ask? Well, the ADDY Awards are the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. The local ADDY Awards is just the first of a three-tier national competition—so wish us well as we move on to that level!
In the meantime, here are the awards we received:
- Best of Copywriting - Fall/Winter 2010 Catalog
- Gold ADDY - San Diego Incentive Trip Gifts
- Silver ADDY - Fall/Winter 2010 Catalog
- Silver ADDY - Spring/Summer 2010 Catalog
- Silver ADDY - Fall/Winter 2010 Photo Solutions Catalog
- Silver ADDY - Reminisce Winter Additions
The "Best of" awards are top billing at this event, so we were especially pleased to earn one! Here is what the judges had to say about it:
"For our Best of Copy-writing Award, we gave it to a piece that really took something that could have been very mundane—a catalog—and they made it fun. They had some fun headlines with good solid body copy behind it. It was really a well-done piece and certainly the copy-writing led the push on that."
That's awesome! In addition to all the people that helped create these catalogs and products (it takes a village, really), we want to give a special shout-out to Greg Skoog for his amazing writing skills, Lisa Larson for the design work on the San Diego incentive trip gifts, Corinne Skoog for her art direction on the catalogs, and Matt Haubrich and Amy Imdieke for those beautiful Reminisce Winter Additions.